Somos vs Tatemada · Bay Area shelf head-to-head
Somos and Tatemada, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Somos carries more Brand PowerSomos is in more Bay Area grocersSomos fields the deeper lineup
Somos
Tatemada
47
brand power
28
23
products
8
7
categories
3
12
subcategories
3
11
grocers
4
44.8¢
price per oz
70.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Somos▭ Tatemada
Distribution · 30% of score46·17
carried in 11 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Somos · Tatemada
