Soothing Touch vs Dr. Hauschka · Bay Area shelf head-to-head
Soothing Touch and Dr. Hauschka, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Dr. Hauschka carries more Brand PowerSoothing Touch is in more Bay Area grocersDr. Hauschka fields the deeper lineupDr. Hauschka sits further up the premium end
Soothing Touch
Dr. Hauschka
38
brand power
46
17
products
40
3
categories
7
5
subcategories
13
2
grocers
1
$1.45
price per fl oz
$25.67
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Soothing Touch▭ Dr. Hauschka
Distribution · 30% of score8·4
carried in 2 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Body Care6 vs 12 SKUs
1% of shelf
only Soothing Touch
only Dr. Hauschka
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Soothing Touch · 1
only Dr. Hauschka · 0
no exclusive doors — everywhere Dr. Hauschka is, Soothing Touch is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Soothing Touch · Dr. Hauschka
