Soothing Touch vs Weleda · Bay Area shelf head-to-head
Soothing Touch and Weleda, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Weleda carries more Brand PowerWeleda is in more Bay Area grocersWeleda fields the deeper lineupWeleda sits further up the premium end
Soothing Touch
Weleda
38
brand power
49
17
products
45
3
categories
8
5
subcategories
13
2
grocers
3
$1.45
price per fl oz
$11.38
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Soothing Touch▭ Weleda
Distribution · 30% of score8·13
carried in 2 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Body Care6 vs 18 SKUs
1% of shelf
only Soothing Touch
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Soothing Touch · 1
only Weleda · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Soothing Touch · Weleda
