Sour Patch Kids vs Skittles · Bay Area shelf head-to-head
Sour Patch Kids and Skittles, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Skittles is in more Bay Area grocersSour Patch Kids fields the deeper lineup
Sour Patch Kids
Skittles
35
brand power
38
28
products
21
1
categories
2
4
subcategories
4
8
grocers
11
47.9¢
price per oz
96.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Sour Patch Kids▭ Skittles
Distribution · 30% of score33·46
S
S
carried in 8 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score90·83
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Sour Patch Kids
no top category Skittles doesn’t also play in.
only Skittles
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Sour Patch Kids · 1
only Skittles · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Sour Patch Kids · Skittles
