South Forty Snacks vs That’s It · Bay Area shelf head-to-head
South Forty Snacks and That’s It, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
South Forty Snacks carries more Brand PowerThat’s It is in more Bay Area grocersThat’s It fields the deeper lineup
South Forty Snacks
That’s It
44
brand power
39
15
products
22
6
categories
2
6
subcategories
3
8
grocers
12
$2.44
price per oz
$2.33
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ South Forty Snacks▭ That’s It
Distribution · 30% of score33·50
carried in 8 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only South Forty Snacks
only That’s It
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only South Forty Snacks · 3
only That’s It · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: South Forty Snacks · That’s It
