South Forty Snacks vs Tosi · Bay Area shelf head-to-head
South Forty Snacks and Tosi, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
South Forty Snacks carries more Brand PowerSouth Forty Snacks sits further up the premium end
South Forty Snacks
Tosi
44
brand power
37
15
products
14
6
categories
4
6
subcategories
7
8
grocers
8
$2.44
price per oz
$1.31
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ South Forty Snacks▭ Tosi
Distribution · 30% of score33·33
carried in 8 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Snacks3 vs 6 SKUs
<1% of shelf
only South Forty Snacks
only Tosi
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only South Forty Snacks · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: South Forty Snacks · Tosi
