Soy Vay vs Kinder's · Bay Area shelf head-to-head
Soy Vay and Kinder's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kinder's carries more Brand PowerSoy Vay is in more Bay Area grocersKinder's fields the deeper lineup
Soy Vay
Kinder's
29
brand power
60
4
products
96
1
categories
6
1
subcategories
15
15
grocers
14
34.5¢
price per oz
95.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Soy Vay▭ Kinder's
Distribution · 30% of score63·58
S
carried in 15 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Soy Vay
no top category Kinder's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Soy Vay · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Soy Vay · Kinder's
