Spindrift vs Sprite · Bay Area shelf head-to-head
Spindrift and Sprite, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Spindrift carries more Brand PowerSpindrift is in more Bay Area grocersSpindrift fields the deeper lineup
Spindrift
Sprite
65
brand power
46
75
products
20
5
categories
1
7
subcategories
2
21
grocers
16
13.6¢
price per fl oz
38.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Spindrift▭ Sprite
Distribution · 30% of score88·67
S
carried in 21 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score100·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Spindrift
only Sprite
no top category Spindrift doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Spindrift · Sprite
