Spindrift vs Tomarchio · Bay Area shelf head-to-head
Spindrift and Tomarchio, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Spindrift carries more Brand PowerSpindrift is in more Bay Area grocersSpindrift fields the deeper lineup
Spindrift
Tomarchio
65
brand power
0
75
products
2
5
categories
1
7
subcategories
2
21
grocers
1
$7.83
avg price
$12.89
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Spindrift▭ Tomarchio
Distribution · 30% of score88·4
T
carried in 21 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score100·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Spindrift
only Tomarchio
no top category Spindrift doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Spindrift · Tomarchio