Spindrift vs Uncle Matt's · Bay Area shelf head-to-head
Spindrift and Uncle Matt's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Spindrift carries more Brand PowerSpindrift is in more Bay Area grocersSpindrift fields the deeper lineup
Spindrift
Uncle Matt's
65
brand power
18
75
products
6
5
categories
2
21
grocers
1
$7.83
avg price
$6.81
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Spindrift▭ Uncle Matt's
Distribution · 30% of score88·4
U
carried in 21 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Spindrift
only Uncle Matt's
no top category Spindrift doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Spindrift · Uncle Matt's