Spindrift vs Waterloo Sparkling Water · Bay Area shelf head-to-head
Spindrift and Waterloo Sparkling Water, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Spindrift carries more Brand PowerSpindrift is in more Bay Area grocersSpindrift fields the deeper lineupSpindrift sits further up the premium end
Spindrift
Waterloo Sparkling Water
65
brand power
51
75
products
42
5
categories
3
21
grocers
15
13.6¢
price per fl oz
7.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Spindrift▭ Waterloo Sparkling Water
Distribution · 30% of score88·63
carried in 21 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Waterloo Sparkling Water
no top category Spindrift doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Spindrift · Waterloo Sparkling Water
