Spring Tree vs Vermont Creamery · Bay Area shelf head-to-head
Spring Tree and Vermont Creamery, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Vermont Creamery carries more Brand PowerVermont Creamery is in more Bay Area grocersVermont Creamery fields the deeper lineup
Spring Tree
Vermont Creamery
7
brand power
50
2
products
18
1
categories
4
2
subcategories
8
2
grocers
16
$16.79
avg price
$8.27
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Spring Tree▭ Vermont Creamery
Distribution · 30% of score8·67
S
carried in 2 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Spring Tree
no top category Vermont Creamery doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Spring Tree · 0
no exclusive doors — everywhere Spring Tree is, Vermont Creamery is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Spring Tree · Vermont Creamery