St Pierre vs Oroweat · Bay Area shelf head-to-head
St Pierre and Oroweat, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Oroweat carries more Brand PowerOroweat fields the deeper lineupSt Pierre sits further up the premium end
St Pierre
Oroweat
44
brand power
49
15
products
40
5
categories
2
9
subcategories
11
12
grocers
12
$1.44
price per item
$1.01
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ St Pierre▭ Oroweat
Distribution · 30% of score50·50
carried in 12 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Bread8 vs 35 SKUs
only St Pierre
only Oroweat
no top category St Pierre doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only St Pierre · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: St Pierre · Oroweat
