Start Right vs Kodiak Cakes · Bay Area shelf head-to-head
Start Right and Kodiak Cakes, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kodiak Cakes carries more Brand PowerKodiak Cakes fields the deeper lineup
Start Right
Kodiak Cakes
15
brand power
45
3
products
21
1
categories
11
4
grocers
4
$9.24
avg price
$6.46
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Start Right▭ Kodiak Cakes
Distribution · 30% of score17·17
carried in 4 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Start Right
no top category Kodiak Cakes doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Start Right · 3
only Kodiak Cakes · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Start Right · Kodiak Cakes
