Stauffer's Snaps vs Oreo · Bay Area shelf head-to-head
Stauffer's Snaps and Oreo, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Oreo carries more Brand PowerOreo is in more Bay Area grocersOreo fields the deeper lineup
Stauffer's Snaps
Oreo
12
brand power
53
4
products
74
1
categories
4
1
subcategories
7
1
grocers
14
$8.98
avg price
$7.57
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Stauffer's Snaps▭ Oreo
Distribution · 30% of score4·58
S
carried in 1 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Stauffer's Snaps
no top category Oreo doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Stauffer's Snaps · 0
no exclusive doors — everywhere Stauffer's Snaps is, Oreo is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Stauffer's Snaps · Oreo