Stella vs Sartori · Bay Area shelf head-to-head
Stella and Sartori, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sartori carries more Brand PowerSartori is in more Bay Area grocersSartori fields the deeper lineupSartori sits further up the premium end
Stella
Sartori
19
brand power
45
8
products
21
1
categories
3
5
subcategories
6
5
grocers
13
$12.67
avg price
$7.99
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Stella▭ Sartori
Distribution · 30% of score21·54
S
carried in 5 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score49·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Stella
no top category Sartori doesn’t also play in.
only Sartori
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Stella · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Stella · Sartori
