Stone & Skillet vs Thomas’ · Bay Area shelf head-to-head
Stone & Skillet and Thomas’, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Thomas’ carries more Brand PowerThomas’ is in more Bay Area grocersThomas’ fields the deeper lineupStone & Skillet sits further up the premium end
Stone & Skillet
Thomas’
17
brand power
50
3
products
30
1
categories
3
2
subcategories
5
5
grocers
15
66.8¢
price per oz
45.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Stone & Skillet▭ Thomas’
Distribution · 30% of score21·63
S
carried in 5 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Stone & Skillet
no top category Thomas’ doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Stone & Skillet · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Stone & Skillet · Thomas’
