Stouffer's vs Vital Pursuit · Bay Area shelf head-to-head
Stouffer's and Vital Pursuit, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Stouffer's carries more Brand PowerStouffer's is in more Bay Area grocersStouffer's fields the deeper lineupVital Pursuit sits further up the premium end
Stouffer's
Vital Pursuit
52
brand power
12
68
products
3
5
categories
1
8
subcategories
2
10
grocers
2
$7.81
avg price
$5.79
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Stouffer's▭ Vital Pursuit
Distribution · 30% of score42·8
S
V
carried in 10 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score100·22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Stouffer's
only Vital Pursuit
no top category Stouffer's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Stouffer's · 8
only Vital Pursuit · 0
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Stouffer's · Vital Pursuit