Stubb's® vs G Hughes · Bay Area shelf head-to-head
Stubb's® and G Hughes, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Stubb's® is in more Bay Area grocersG Hughes sits further up the premium end
Stubb's®
G Hughes
30
brand power
30
12
products
14
1
categories
4
3
subcategories
9
13
grocers
5
44.8¢
price per oz
51.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Stubb's®▭ G Hughes
Distribution · 30% of score54·21
S
G
carried in 13 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score63·69
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Stubb's®
no top category G Hughes doesn’t also play in.
only G Hughes
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Stubb's® · G Hughes
