STUMPTOWN COFFEE ROASTERS vs Spindrift · Bay Area shelf head-to-head
STUMPTOWN COFFEE ROASTERS and Spindrift, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Spindrift carries more Brand PowerSpindrift is in more Bay Area grocersSpindrift fields the deeper lineup
STUMPTOWN COFFEE ROASTERS
Spindrift
15
brand power
65
4
products
75
2
categories
5
1
grocers
21
$17.49
avg price
$7.83
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ STUMPTOWN COFFEE ROASTERS▭ Spindrift
Distribution · 30% of score4·88
S
carried in 1 of 24 Bay Area grocers·carried in 21 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only STUMPTOWN COFFEE ROASTERS
only Spindrift
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only STUMPTOWN COFFEE ROASTERS · 0
no exclusive doors — everywhere STUMPTOWN COFFEE ROASTERS is, Spindrift is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: STUMPTOWN COFFEE ROASTERS · Spindrift