Sugar Plum Vegan vs Wooden Table Baking Co. · Bay Area shelf head-to-head
Sugar Plum Vegan and Wooden Table Baking Co., side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sugar Plum Vegan carries more Brand PowerWooden Table Baking Co. is in more Bay Area grocersSugar Plum Vegan fields the deeper lineup
Sugar Plum Vegan
Wooden Table Baking Co.
38
brand power
28
26
products
7
7
categories
1
12
subcategories
3
2
grocers
11
$1.21
price per oz
$1.35
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Sugar Plum Vegan▭ Wooden Table Baking Co.
Distribution · 30% of score8·46
S
carried in 2 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Wooden Table Baking Co.
no top category Sugar Plum Vegan doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Sugar Plum Vegan · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Sugar Plum Vegan · Wooden Table Baking Co.