Sukhi's Indian vs The Cumin Club · Bay Area shelf head-to-head
Sukhi's Indian and The Cumin Club, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sukhi's Indian carries more Brand PowerSukhi's Indian is in more Bay Area grocersSukhi's Indian fields the deeper lineup
Sukhi's Indian
The Cumin Club
49
brand power
22
33
products
12
5
categories
1
8
subcategories
2
17
grocers
2
$10.45
avg price
$6.53
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Sukhi's Indian▭ The Cumin Club
Distribution · 30% of score71·8
T
carried in 17 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score94
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Sukhi's Indian
only The Cumin Club
no top category Sukhi's Indian doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Sukhi's Indian · The Cumin Club