Sun Tropics vs Kern's · Bay Area shelf head-to-head
Sun Tropics and Kern's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sun Tropics carries more Brand PowerSun Tropics is in more Bay Area grocersSun Tropics fields the deeper lineupSun Tropics sits further up the premium end
Sun Tropics
Kern's
45
brand power
31
15
products
12
6
categories
3
9
subcategories
6
13
grocers
8
9.5¢
price per fl oz
10.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Sun Tropics▭ Kern's
Distribution · 30% of score54·33
carried in 13 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Sun Tropics
only Kern's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Sun Tropics · Kern's
