Sunkist vs Zevia · Bay Area shelf head-to-head
Sunkist and Zevia, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Zevia carries more Brand PowerZevia is in more Bay Area grocersZevia fields the deeper lineup
Sunkist
Zevia
25
brand power
48
9
products
51
2
categories
4
2
subcategories
9
8
grocers
10
11.6¢
price per fl oz
12.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Sunkist▭ Zevia
Distribution · 30% of score33·42
S
carried in 8 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score53·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Sunkist
only Zevia
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Sunkist · 2
only Zevia · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Sunkist · Zevia
