Sushi Chef vs Mitoku · Bay Area shelf head-to-head
Sushi Chef and Mitoku, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mitoku carries more Brand PowerSushi Chef is in more Bay Area grocersMitoku fields the deeper lineupMitoku sits further up the premium end
Sushi Chef
Mitoku
27
brand power
34
4
products
13
3
categories
6
6
grocers
1
$4.53
price per oz
$6.04
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Sushi Chef▭ Mitoku
Distribution · 30% of score25·4
S
carried in 6 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score28·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Sushi Chef
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Sushi Chef · 6
only Mitoku · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Sushi Chef · Mitoku