Suzie's vs Tartufi Jimmy · Bay Area shelf head-to-head
Suzie's and Tartufi Jimmy, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Suzie's carries more Brand PowerSuzie's is in more Bay Area grocersSuzie's fields the deeper lineup
Suzie's
Tartufi Jimmy
40
brand power
10
19
products
2
5
categories
1
14
subcategories
2
16
grocers
2
$6.37
avg price
$10.02
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Suzie's▭ Tartufi Jimmy
Distribution · 30% of score67·8
T
carried in 16 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score79
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Suzie's
only Tartufi Jimmy
no top category Suzie's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Suzie's · Tartufi Jimmy