Swanson vs Marie Callender's · Bay Area shelf head-to-head
Swanson and Marie Callender's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Marie Callender's carries more Brand PowerMarie Callender's is in more Bay Area grocersMarie Callender's fields the deeper lineup
Swanson
Marie Callender's
0
brand power
56
2
products
55
1
categories
8
1
subcategories
10
2
grocers
13
$2.56
avg price
$6.86
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Swanson▭ Marie Callender's
Distribution · 30% of score8·54
S
carried in 2 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Swanson
no top category Marie Callender's doesn’t also play in.
only Marie Callender's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Swanson · 0
no exclusive doors — everywhere Swanson is, Marie Callender's is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Swanson · Marie Callender's