Sweet Bites vs WOW Baking Company · Bay Area shelf head-to-head
Sweet Bites and WOW Baking Company, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
WOW Baking Company carries more Brand PowerWOW Baking Company is in more Bay Area grocersWOW Baking Company fields the deeper lineup
Sweet Bites
WOW Baking Company
20
brand power
28
8
products
23
2
categories
2
5
subcategories
6
1
grocers
3
$10.83
avg price
$10.36
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Sweet Bites▭ WOW Baking Company
Distribution · 30% of score4·13
S
W
carried in 1 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score49·85
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Sweet Bites
only WOW Baking Company
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Sweet Bites · 0
no exclusive doors — everywhere Sweet Bites is, WOW Baking Company is too.
only WOW Baking Company · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Sweet Bites · WOW Baking Company
