Sweet Nothings vs Outshine · Bay Area shelf head-to-head
Sweet Nothings and Outshine, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Outshine is in more Bay Area grocersSweet Nothings sits further up the premium end
Sweet Nothings
Outshine
46
brand power
47
25
products
24
5
categories
2
6
subcategories
2
9
grocers
11
92.1¢
price per fl oz
15.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Sweet Nothings▭ Outshine
Distribution · 30% of score38·46
S
O
carried in 9 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score88·86
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Sweet Nothings
only Outshine
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Sweet Nothings · 3
only Outshine · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Sweet Nothings · Outshine
