Sweet Nothings vs Sambazon · Bay Area shelf head-to-head
Sweet Nothings and Sambazon, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sambazon carries more Brand PowerSambazon is in more Bay Area grocersSweet Nothings fields the deeper lineup
Sweet Nothings
Sambazon
46
brand power
54
25
products
22
5
categories
5
6
subcategories
8
9
grocers
16
99.6¢
price per oz
77.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Sweet Nothings▭ Sambazon
Distribution · 30% of score38·67
S
carried in 9 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score88
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Sweet Nothings
only Sambazon
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Sweet Nothings · 1
only Sambazon · 8
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Sweet Nothings · Sambazon
