Swoon vs Uncle Matt's Organic · Bay Area shelf head-to-head
Swoon and Uncle Matt's Organic, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Uncle Matt's Organic carries more Brand PowerUncle Matt's Organic is in more Bay Area grocersUncle Matt's Organic fields the deeper lineupSwoon sits further up the premium end
Swoon
Uncle Matt's Organic
22
brand power
44
5
products
21
3
categories
2
3
subcategories
7
4
grocers
16
31.6¢
price per fl oz
19.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Swoon▭ Uncle Matt's Organic
Distribution · 30% of score17·67
S
carried in 4 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Swoon
only Uncle Matt's Organic
no top category Swoon doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Swoon · 1
only Uncle Matt's Organic · 13
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Swoon · Uncle Matt's Organic
