Swoop vs Tillamook · Bay Area shelf head-to-head
Swoop and Tillamook, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Tillamook carries more Brand PowerTillamook is in more Bay Area grocersTillamook fields the deeper lineup
Swoop
Tillamook
12
brand power
67
4
products
127
1
categories
6
1
subcategories
21
1
grocers
20
$7.99
avg price
$8.23
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Swoop▭ Tillamook
Distribution · 30% of score4·83
S
carried in 1 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Depth · 25% of score28·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Swoop
no top category Tillamook doesn’t also play in.
only Tillamook
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Swoop · 0
no exclusive doors — everywhere Swoop is, Tillamook is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Swoop · Tillamook