Synergy vs Gt's Living Foods · Bay Area shelf head-to-head
Synergy and Gt's Living Foods, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Gt's Living Foods sits further up the premium end
Synergy
Gt's Living Foods
56
brand power
53
27
products
25
2
categories
4
17
grocers
17
29.4¢
price per fl oz
28.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Synergy▭ Gt's Living Foods
Distribution · 30% of score71·71
carried in 17 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Synergy
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Synergy · Gt's Living Foods
