Tabasco vs Tapatio · Bay Area shelf head-to-head
Tabasco and Tapatio, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Tabasco carries more Brand PowerTabasco is in more Bay Area grocersTabasco fields the deeper lineupTabasco sits further up the premium end
Tabasco
Tapatio
43
brand power
34
12
products
8
3
categories
3
16
grocers
13
$1.20
price per fl oz
49.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Tabasco▭ Tapatio
Distribution · 30% of score67·54
T
T
carried in 16 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score63·49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Tapatio
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Tabasco · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Tabasco · Tapatio
