Tabasco vs Terrapin Ridge Farms · Bay Area shelf head-to-head
Tabasco and Terrapin Ridge Farms, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Tabasco is in more Bay Area grocersTerrapin Ridge Farms fields the deeper lineup
Tabasco
Terrapin Ridge Farms
43
brand power
46
12
products
20
3
categories
5
3
subcategories
11
16
grocers
12
$1.54
price per oz
$1.07
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Tabasco▭ Terrapin Ridge Farms
Distribution · 30% of score67·50
T
carried in 16 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score63
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Tabasco
no top category Terrapin Ridge Farms doesn’t also play in.
only Terrapin Ridge Farms
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Tabasco · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Tabasco · Terrapin Ridge Farms
