Taco Bell vs Cholula · Bay Area shelf head-to-head
Taco Bell and Cholula, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Cholula carries more Brand PowerCholula is in more Bay Area grocersCholula fields the deeper lineupCholula sits further up the premium end
Taco Bell
Cholula
39
brand power
53
7
products
20
5
categories
5
5
grocers
18
40.7¢
price per oz
41.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Taco Bell▭ Cholula
Distribution · 30% of score21·75
T
C
carried in 5 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score44·81
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Cholula
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Taco Bell · 0
no exclusive doors — everywhere Taco Bell is, Cholula is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Taco Bell · Cholula