Tahoe Trail Bar vs Kind · Bay Area shelf head-to-head
Tahoe Trail Bar and Kind, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kind carries more Brand PowerKind is in more Bay Area grocersKind fields the deeper lineupTahoe Trail Bar sits further up the premium end
Tahoe Trail Bar
Kind
9
brand power
65
3
products
91
2
categories
5
3
grocers
17
$3.39
avg price
$7.21
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Tahoe Trail Bar▭ Kind
Distribution · 30% of score13·71
T
carried in 3 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Tahoe Trail Bar
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Tahoe Trail Bar · 1
both sides measured by the same instruments on the same shelves · see each brand’s full page: Tahoe Trail Bar · Kind