Tantillo vs Lakewood Organic · Bay Area shelf head-to-head
Tantillo and Lakewood Organic, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lakewood Organic carries more Brand PowerLakewood Organic is in more Bay Area grocersLakewood Organic fields the deeper lineupLakewood Organic sits further up the premium end
Tantillo
Lakewood Organic
13
brand power
55
3
products
51
2
categories
3
3
subcategories
17
1
grocers
19
$5.99
avg price
$11.58
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Tantillo▭ Lakewood Organic
Distribution · 30% of score4·79
T
carried in 1 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Tantillo
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Tantillo · 0
no exclusive doors — everywhere Tantillo is, Lakewood Organic is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Tantillo · Lakewood Organic