Tapatio vs Cholula · Bay Area shelf head-to-head
Tapatio and Cholula, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Cholula carries more Brand PowerCholula is in more Bay Area grocersCholula fields the deeper lineupCholula sits further up the premium end
Tapatio
Cholula
34
brand power
53
8
products
20
3
categories
5
3
subcategories
6
13
grocers
18
49.4¢
price per fl oz
$1.14
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Tapatio▭ Cholula
Distribution · 30% of score54·75
T
C
carried in 13 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score49·81
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Tapatio
only Cholula
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Tapatio · 0
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Tapatio · Cholula