Tarazi vs Obour · Bay Area shelf head-to-head
Tarazi and Obour, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Tarazi is in more Bay Area grocersObour fields the deeper lineupObour sits further up the premium end
Tarazi
Obour
34
brand power
33
8
products
12
3
categories
4
3
subcategories
5
10
grocers
4
78.7¢
price per oz
$1.62
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Tarazi▭ Obour
Distribution · 30% of score42·17
carried in 10 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Tarazi
only Obour
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Tarazi · Obour
