Tartufi Jimmy vs Suzie's · Bay Area shelf head-to-head
Tartufi Jimmy and Suzie's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Suzie's carries more Brand PowerSuzie's is in more Bay Area grocersSuzie's fields the deeper lineup
Tartufi Jimmy
Suzie's
10
brand power
40
2
products
19
1
categories
5
2
subcategories
14
2
grocers
16
$10.02
avg price
$6.37
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Tartufi Jimmy▭ Suzie's
Distribution · 30% of score8·67
T
carried in 2 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Tartufi Jimmy
no top category Suzie's doesn’t also play in.
only Suzie's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Tartufi Jimmy · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Tartufi Jimmy · Suzie's