Taste Nirvana vs Harmless Harvest · Bay Area shelf head-to-head
Taste Nirvana and Harmless Harvest, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Harmless Harvest carries more Brand PowerHarmless Harvest is in more Bay Area grocersHarmless Harvest fields the deeper lineup
Taste Nirvana
Harmless Harvest
31
brand power
56
14
products
26
3
categories
3
4
subcategories
4
9
grocers
19
41.3¢
price per fl oz
45.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Taste Nirvana▭ Harmless Harvest
Distribution · 30% of score38·79
carried in 9 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Taste Nirvana · 0
no exclusive doors — everywhere Taste Nirvana is, Harmless Harvest is too.
only Harmless Harvest · 10
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Taste Nirvana · Harmless Harvest
