Taste Of The Wild vs Rachael Ray Nutrish · Bay Area shelf head-to-head
Taste Of The Wild and Rachael Ray Nutrish, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Rachael Ray Nutrish is in more Bay Area grocers
Taste Of The Wild
Rachael Ray Nutrish
33
brand power
36
27
products
29
2
categories
3
4
subcategories
4
1
grocers
4
$24.07
avg price
$15.68
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Taste Of The Wild▭ Rachael Ray Nutrish
Distribution · 30% of score4·17
R
carried in 1 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Cat Food10 vs 3 SKUs
2% of shelf
only Taste Of The Wild
no top category Rachael Ray Nutrish doesn’t also play in.
only Rachael Ray Nutrish
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Taste Of The Wild · 1
only Rachael Ray Nutrish · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Taste Of The Wild · Rachael Ray Nutrish
