Tate's vs Loacker · Bay Area shelf head-to-head
Tate's and Loacker, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Tate's is in more Bay Area grocersLoacker fields the deeper lineup
Tate's
Loacker
55
brand power
52
29
products
35
2
categories
3
3
subcategories
4
19
grocers
16
$1.15
price per oz
$1.11
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Tate's▭ Loacker
Distribution · 30% of score79·67
carried in 19 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Tate's
only Loacker
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Tate's · Loacker
