Tate's vs WOW Baking Company · Bay Area shelf head-to-head
Tate's and WOW Baking Company, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Tate's carries more Brand PowerTate's is in more Bay Area grocersTate's fields the deeper lineup
Tate's
WOW Baking Company
55
brand power
28
29
products
23
2
categories
2
3
subcategories
6
19
grocers
3
$7.21
avg price
$10.36
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Tate's▭ WOW Baking Company
Distribution · 30% of score79·13
W
carried in 19 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score91
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Tate's
only WOW Baking Company
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Tate's · WOW Baking Company
