Tcho vs M&m's · Bay Area shelf head-to-head
Tcho and M&m's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Tcho is in more Bay Area grocersM&m's fields the deeper lineupTcho sits further up the premium end
Tcho
M&m's
47
brand power
46
29
products
48
5
categories
2
6
subcategories
2
17
grocers
13
$4.23
price per fl oz
$1.05
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Tcho▭ M&m's
Distribution · 30% of score71·54
carried in 17 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only M&m's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Tcho · 8
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Tcho · M&m's