Teddy Grahams vs Kinnikinnick · Bay Area shelf head-to-head
Teddy Grahams and Kinnikinnick, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kinnikinnick carries more Brand PowerKinnikinnick is in more Bay Area grocersKinnikinnick fields the deeper lineup
Teddy Grahams
Kinnikinnick
13
brand power
28
3
products
7
2
categories
4
2
subcategories
5
4
grocers
7
$6.62
avg price
$6.26
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Teddy Grahams▭ Kinnikinnick
Distribution · 30% of score17·29
T
K
carried in 4 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score22·44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Teddy Grahams
no top category Kinnikinnick doesn’t also play in.
only Kinnikinnick
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Kinnikinnick · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Teddy Grahams · Kinnikinnick