Teff Co vs Caputo · Bay Area shelf head-to-head
Teff Co and Caputo, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Caputo carries more Brand PowerCaputo is in more Bay Area grocersCaputo fields the deeper lineupCaputo sits further up the premium end
Teff Co
Caputo
20
brand power
43
3
products
9
2
categories
3
2
subcategories
5
1
grocers
14
$81.89
avg price
$7.66
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Teff Co▭ Caputo
Distribution · 30% of score4·58
T
carried in 1 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score22·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Teff Co
only Caputo
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Teff Co · 0
no exclusive doors — everywhere Teff Co is, Caputo is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Teff Co · Caputo