Temptations vs Wellness · Bay Area shelf head-to-head
Temptations and Wellness, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Wellness carries more Brand PowerWellness is in more Bay Area grocersWellness fields the deeper lineupWellness sits further up the premium end
Temptations
Wellness
47
brand power
53
31
products
53
1
categories
3
2
subcategories
4
9
grocers
13
$1.29
price per oz
88.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Temptations▭ Wellness
Distribution · 30% of score38·54
T
carried in 9 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score92
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Temptations
no top category Wellness doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Temptations · 4
only Wellness · 8
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Temptations · Wellness
