Teranga vs Lakewood Organic · Bay Area shelf head-to-head
Teranga and Lakewood Organic, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lakewood Organic carries more Brand PowerLakewood Organic is in more Bay Area grocersLakewood Organic fields the deeper lineupTeranga sits further up the premium end
Teranga
Lakewood Organic
18
brand power
55
6
products
51
2
categories
3
3
subcategories
17
2
grocers
19
84.4¢
price per fl oz
41.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Teranga▭ Lakewood Organic
Distribution · 30% of score8·79
T
carried in 2 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Teranga
only Lakewood Organic
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Teranga · 0
no exclusive doors — everywhere Teranga is, Lakewood Organic is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Teranga · Lakewood Organic
